DETERMINING THE RATING OF REGIONAL TELEVISION COMPANIES AS A TOOL FOR ASSESSING THEIR MARKETING ACTIVITIES

Ilhomjon Qodirov

Authors

 

Kosimova M.Kh. – Senior Lecturer, Department of Engineering Economics and Management,Рolytechnic institute of Tajik technical University, Khujand, Republic of Tajikistan,

kosimova1979@gmail.com

 

Annotation

 

  The article considers the theoretical foundations of marketing activities, justifies its role and importance in the marketing activities of television companies. The obstacles to improving the competitiveness of television companies in the region are revealed. The basic conditions for achieving a proper level of competitiveness of television companies are considered. The necessity of providing advertisers with full information about the audience and rational use of resources was substantiated. In this regard, the author determined the rating of television companies operating in Khujand, Sughd region. This rating makes it possible to determine the position of the TV company among all TV companies operating in the region. The results of the study can be used in the process of planning and developing the broadcasting schedule of TV channels, as well as can be successfully applied by market players to obtain the best effect of advertising on their products. In addition, the results of the study can be used for the purposes of state regulation of the oligopolistic market of TV and radio services in the republic

 

Keywords

 

television companies; competition, marketing activity, rating, share of television programs, number of viewers

 

References

 

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Publication date

2023-10-27