INFLUENCE OF ORGANISATIONAL FACTORS OF THE ENTERPRISE MANAGEMENT SYSTEM ON INVESTMENT ATTRACTIVENESS

At present, the assessment of the investment attractiveness of an enterprise is a very important economic task, because investing in enterprises offers up great opportunities for sustainable development. In relation to external factors of investment attractiveness, such as the economic, social, environmental, political situation in the country, regulatory and legal documents, the contribution of internal factors to the development of the enterprise, such as its management structure, is very important. Rational distribution of material and financial resources and decision-making depend on the choice of a management structure adequate to external conditions. Thanks to a clear and specific management structure, financial and economic information can be presented accurately and reliably, since the main goal of shareholders and investors is to minimize information risks and maximize profits. Analysis of the performance of the existing management structure on the example of one particular enterprise showed that the main problem of inefficiency is the presence of a large number of subordinate employees directly to the head. This hampers operational decision-making, which negatively affects the efficiency of the enterprise. In the structure with four management levels, nine substructures report directly to the director. Such configuration leads to slowdown of decision-making processes and creates difficulties in prompt response to emerging challenges in the course of business activities. The proposed measures to reorganise the management structure will allow the enterprise to adequately respond to modern challenges, increase profitability and ensure economic sustainability.

investments, investment attractiveness, factors, internal, external, evaluation methods, management structure, management levels, labor productivity.

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2026-03-26