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MARKETING APPROACH TO THE DEVELOPMENT OF REGIONAL FOOD MARKETS - ПАЁМИ ДПДТТХ MARKETING APPROACH TO THE DEVELOPMENT OF REGIONAL FOOD MARKETS - ПАЁМИ ДПДТТХ

MARKETING APPROACH TO THE DEVELOPMENT OF REGIONAL FOOD MARKETS

October 26, 2023 Ilhomjon Qodirov

Authors

Sattorov I.A. – postgraduate student (aspirant), Khujand State University, assistant at the Department of Economics and Entrepreneurship, Institute of Economics and Trade, Khujand, Republic of Tajikistan, isata_90@mail.ru

Annotation

The article deals with the role of the food market in ensuring food security. The analysis of the development of the food market, the dynamics of the volume of retail turnover of food products in the Republic of Tajikistan was carried out. The assessment of the state of trade in food products in the Republic of Tajikistan is given. The structure of the agro-food marketing system is proposed, as well as directions for improving the exchange of goods within the marketing channels for the distribution of goods in food markets. Special attention is paid to the impact of marketing technologies on food consumption and services to consumer market participants.

Key words

food security, food market, institutional structure, food marketing, agro-food marketing system

References

Law of the Republic of Tajikistan on food security. (2010). – Dushanbe.
Coles Richard L., St. Joseph. (2010). Marketing of agricultural products. / translate from English 8th ed. M.: Kolos, p. 50.
Ovchinnikova T.I. (2003). Marketing management. Voronezh: Voronezh state. tech. acad.
Svetunkov M. Methods of marketing research. (2003). M.: Publishing house TMK, 128.
Statistical yearbook of the Republic of Tajikistan. (2019) p. 407.

Publicaton date

2023-10-26

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