APPLICATION OF THE CHAIN SUBSTITUTION METHOD IN THE FACTOR ANALYSIS OF AN ENTERPRISE’S COMPETITIVE POSITION

This article examines the factors that determine a enterprise’s competitive position, which in turn shape its current and future market standing and serve as the basis for managerial decisions aimed at enhancing competitiveness. This paper presents a classification of factors influencing competitive position based on various criteria: source, degree of impact, type, and nature of activity. Particular attention is paid to internal factors, as they are under the direct control of the company and can be quickly adjusted regardless of changes in the external environment. Key internal factors include production, management, and financial factors, each of which has a significant impact on the enterprise’s competitive position. For the analysis, a multiplicative model of the enterprise’s competitive position is proposed, reflecting the interrelation of key performance outcomes. The use of this model makes it possible to represent a performance indicator as a system of interrelated factors. This article analyzes various factor analysis methods, based on the results, the choice of the chain substitution method is justified, as it allows for a sequential assessment of the impact of production, management, and financial factors. It has been established that the financial factor—which reflects the increase in the share of net profit in operating profit—makes the greatest positive contribution to the enterprise’s competitive position. The production factor also has a positive impact, which is linked to an increase in the share of gross profit in revenue. At the same time, a negative impact of the management factor was identified, indicating a decline in the effectiveness of operating expense management. The results of the study can be used to identify reserves for improving enterprise performance and strengthening its competitive position.

competitive position, factor analysis, chain substitution method, factor analysis, financial results, management factors, production factors, enterprise profit, competitive environment.

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2026-08-24